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# Search Terms Analyzer
- URL: https://buildwire.ai/claude-skills/search-terms-analyzer/
- Published: 2026-09-01T16:28:42.000Z
- Updated: 2026-09-04T05:01:15.000Z
- Description: Group search queries by intent, wasted spend, match-type risk, and keyword opportunity.
- Author: BuildWire AI
- Tags: Paid Advertising, #buildwire-claude-resource, #buildwire-skill

Free Claude Skill

# Search Terms Analyzer

Group search queries by intent, wasted spend, match-type risk, and keyword opportunity.

[Download Skill \->](https://buildwire.ai/assets/resources/claude-skills/search-terms-analyzer.skill)[Browse all Skills](https://buildwire.ai/claude-skills/)

## What this Skill helps with

Search Terms Analyzer classifies paid-search queries by intent, relevance, conversion evidence, wasted spend, match-type risk, keyword opportunity, and landing-page fit.

## Who this Skill is for

It is intended for Google Ads and Microsoft Ads teams, agencies, ecommerce marketers, lead-generation teams, and founders reviewing search demand and query quality.

## What you provide

- Search terms with campaign, ad group, match type, impressions, clicks, and cost
- Conversions, conversion value, CPA, or ROAS when available
- Products, services, locations, audience, and business exclusions
- Target CPA or ROAS and the selected date range
- Current keywords, negative lists, and landing pages
- Brand and competitor terms that require separate treatment

## What it produces

- Query groups by intent and relevance
- Winners supported by conversion evidence
- Wasted-spend and low-quality query review
- Candidate negatives with blocking cautions
- New keyword and match-type opportunities
- Intent-to-landing-page alignment table

## How the Skill works

The workflow groups queries by meaning and business fit, then compares volume, cost, and conversion evidence with the account target. It separates strong signals from low-sample observations and keeps negative-keyword decisions distinct from keyword expansion.

## Installation and first use

1. Download and add the Skill to Claude.
2. Attach a 30 to 90-day search-term export.
3. Describe the offer, audience, locations, targets, and intentional exclusions.
4. Add current keywords, negatives, and landing-page URLs when available.
5. Review proposed negatives and bid or match-type changes in the account before implementation.

## Example workflow and expected output

Provide 90 days of ecommerce search terms with revenue. Ask for winner queries, wasted spend, negative candidates, new keywords, match-type changes, and landing-page mismatches, with evidence and confidence notes for each group.

## Limits and review guidance

Conversion lag, attribution, low volume, brand demand, competitor strategy, and offline sales can change the interpretation. A non-converting query is not automatically waste. Check blocking risk and business relevance before adding negatives.

## Frequently asked questions

### How much search-term data should I provide?

Thirty to ninety days is often useful, but use a period that reflects the campaign's sales cycle and recent changes.

### Can it find new keyword ideas?

Yes. It can flag relevant converting or high-intent queries that are not represented clearly in the current keyword list.

### Does it add negatives automatically?

No. It prepares candidates for human review and platform implementation.

## Included in these packages

[**Paid Advertising Skills Pack**28 Claude Skills for auditing, planning, measuring, and improving paid campaigns across Google, Meta, LinkedIn, Amazon, Apple, Microsoft, TikTok, and YouTube.](https://buildwire.ai/claude-skills/paid-advertising-skills-pack/)

## Related Skills

[**Google Ads Copy Generator**Generate search ad copy variants with campaign context, keyword intent, and CTA options.](https://buildwire.ai/claude-skills/google-ads-copy-generator/)[**Google Ads Weekly Audit**Run a weekly Google Ads review across campaign results, search terms, negative keywords, and ad copy, then get a ranked action plan.](https://buildwire.ai/claude-skills/google-ads-weekly-audit/)[**LinkedIn Ads Copy Generator**Draft LinkedIn ad variants with audience context, message angles, and CTA options.](https://buildwire.ai/claude-skills/linkedin-ads-copy-generator/)

**Published by BuildWire AI.** Reviewed on 2026-09-01.