What this Skill helps with

Media Planner turns a campaign brief, budget, audience, timing, and available performance evidence into a channel plan with spend allocations, KPI estimates, flighting, creative requirements, and stated assumptions.

Who this Skill is for

It is intended for paid-media teams, agencies, founders, and marketing leaders planning a new campaign or reviewing how a budget should be divided across channels.

What you provide

  • Campaign objective, dates, markets, and total budget
  • Audience, offer, average order value, and conversion goal
  • Available channels and any required exclusions
  • Historical CPC, CTR, conversion rate, CPA, or ROAS data
  • Seasonal periods, launch dates, and production constraints

What it produces

  • Channel allocation with budget amounts and reasoning
  • KPI forecast by channel with formulas and assumptions
  • Monthly or quarterly flighting plan
  • Audience and keyword recommendations
  • Creative and landing-page requirements by channel
  • Risks, evidence gaps, and sensitivity ranges

How the Skill works

The workflow starts with the business goal and available evidence, then compares channel fit, cost assumptions, audience access, and conversion expectations. Forecasts are shown as estimates rather than guarantees, with calculations that can be checked or replaced with account data.

Installation and first use

  1. Download and add the Skill to Claude.
  2. Provide the campaign brief, budget, dates, audience, and conversion goal.
  3. Attach historical reports or state which benchmarks must be estimated.
  4. Ask for the channel allocation and assumptions before the full plan.
  5. Review forecasts, platform rules, and production needs with the channel owners.

Example workflow and expected output

Plan a three-month lead-generation campaign with a $90,000 budget across Google Search, LinkedIn, Meta, and YouTube. The expected output is a channel budget table, monthly flighting, lead and CPA ranges, audience approach, creative list, and the assumptions that would change the forecast.

Limits and review guidance

Forecasts depend on the quality and recency of the supplied data. Auction costs, conversion rates, creative quality, tracking, seasonality, and platform delivery can change results. Treat estimates as planning ranges and compare them with live performance before shifting material budget.

Frequently asked questions

Does it provide guaranteed performance forecasts?

No. It shows estimates and assumptions that should be replaced with account evidence when available.

Can it plan across several paid channels?

Yes. Provide the channels under consideration and any contractual, geographic, or audience constraints.

Can it create a quarterly budget plan?

Yes. Supply the campaign dates and seasonal periods so the budget can be split by month or quarter.