Writing
Notes on AI, automation, and marketing that actually ships.
Field notes from building and running AI systems for marketing teams.
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Claude Code
Claude Code Installation and Setup: CLAUDE.md, Skills, and Subagents
Install Claude Code, confirm which account is paying for usage, start from the right directory, and give every session a useful CLAUDE.md. This guide covers the first run, the project file, Skills, subagents, hooks, and MCP.
Claude Cowork
How to Use Claude Cowork: Setup, Skills, and Scheduled Tasks
Claude Cowork works directly with folders, documents, spreadsheets, decks, and PDFs. This guide covers plan access, Mac and Windows support, folder setup, Skills, and the limit that matters for scheduled tasks.
Claude Projects
Claude Projects Setup: Memory, Knowledge, and Custom Instructions
A blank Claude chat starts with almost none of your context. A Project gives recurring work its own knowledge, instructions, history, and Memory. Here is the five-step setup and the instructions block we paste into every new Project.
competitive intelligence
6 Competitive Intelligence Tools for Marketers: A Weekly Research Stack That Replaces the Board-Meeting Sprint
Most marketing teams run competitive research 2-4 times a year. Here's a 6-skill AI stack that runs it weekly - ads, personas, trends, pricing, validation, and more.
The Backlink Gap Play: Find Every Link Your Competitors Have and You Don't
A backlink gap analysis finds the websites that link to your competitors but not to you. Those domains already link to sites in your space, which makes them the warmest link targets you have. Below is the exact process I use to run one in about 45 minutes with Claude
Google Ads
How to Connect Claude to Google Ads and Run a Full Account Audit in One Command
Connect Claude to Google Ads using the official MCP server, then run one Claude Skill for a full audit: performance diagnostic, search terms, negative keywords, ad copy, and Performance Max wastage. No CSV exports.
AI strategy
Nadella’s Reverse Information Paradox: You’re Paying for AI Twice (What Small Teams Should Do)
Nadella’s Reverse Information Paradox says you pay for AI twice: in cash and in know-how. The 5 C’s, rewritten for solopreneurs and SMBs.
ai tools
The 5 Best GitHub Repos for Claude Code
The five repos we install with every Claude Code setup, what each does, and the order to install them in. All free, 650,000+ combined stars, verified July 2026.