Writing
Notes on AI, automation, and marketing that actually ships.
Field notes from building and running AI systems for marketing teams.
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AEO
What is llms.txt for Marketers (And What It Is Not)
What llms.txt can help agents find, what it cannot control, and when it is worth publishing.
Claude
5 Rules From the Claude Fable 5.1 System Prompt for Marketing Agents
Five paste-ready rules from the Claude Fable 5.1 system prompt for handling missing evidence, missing files, tool results, tagged text, and writing.
AI marketing
Claude Got Marketing Write Access. Keep the Measurement Desk on READ / PROPOSE.
When Claude connectors can touch ads, CRM, and CMS, run a weekly measurement desk: anomaly flags, dashboard narrative, GTM event specs — READ or PROPOSE, then stop for approval.
AEO
5 Loops to Stay Visible in AI Answers (AEO + GEO)
Five Claude loops for AEO and GEO: topic map, answer blocks, citation readiness, schema that matches the page, and a frozen AI-visibility prompt set. Intervals, stop conditions, approval gates.
Paid Advertising
10 Loops to Run Paid Ads on Autopilot
Ten Claude Code loops for paid-media checks, audits, and creative planning, with intervals, stop conditions, approval gates, and the Skills each loop needs.
Clay
Clay Workflows With Claude: 5 GTM Blueprints for Small Revenue Teams
Five Clay Workflow blueprints for small revenue teams, with build prompts, approval points, and governance checks.
Google Tag Manager
How to Connect Google Tag Manager to Claude (2026 Guide)
Connect Google Tag Manager to Claude through MCP, compare the available server options, and separate read-only auditing from workspace changes and publishing.
Weekly Marketing Report Template: From Dashboard to Decision
A weekly marketing report should do more than describe last week. Use this copyable template to reconcile channel data, flag bad inputs, and turn the numbers into one approved next action.