Writing

Notes on AI, automation, and marketing that actually ships.

Field notes from building and running AI systems for marketing teams.

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Nadella’s Reverse Information Paradox: You’re Paying for AI Twice (What Small Teams Should Do)

Nadella’s Reverse Information Paradox says you pay for AI twice: in cash and in know-how. The 5 C’s, rewritten for solopreneurs and SMBs.

Jul 14, 2026 5 min read

Nadella’s Reverse Information Paradox: You’re Paying for AI Twice (What Small Teams Should Do)

All ai tools ai agents claude skills marketing automation Claude Code

ai tools

The 5 Best GitHub Repos for Claude Code

The five repos we install with every Claude Code setup, what each does, and the order to install them in. All free, 650,000+ combined stars, verified July 2026.

Jul 8, 2026 6 min read

Turn a Repetitive Task Into a Reusable AI Skill (Codex Record & Replay)

OpenAI's Codex Record & Replay is one of the first AI automation tools built for people who will never write a script. You show the computer a task once, and it turns those steps into an editable skill you can run again on new inputs. The catch: pointed

Jul 2, 2026 2 min read

ai agents

The Marketing Automation Hierarchy

What to automate first, what to automate carefully, and what to never hand to AI. What is the Marketing Automation Hierarchy? The Marketing Automation Hierarchy is a 4-tier framework for deciding which marketing tasks to hand to AI and which to keep human. It sorts work by two things:

Jul 2, 2026 5 min read

Claude Code

Loop Engineering: Your Claude Code /loop and /goal Setup Guide (Without Budget Surprises)

Loop Engineering Guide: Master Claude Code /loop and /goal commands to automate AI agents, prevent budget overruns & eliminate manual prompting workflows.

Jun 28, 2026 11 min read

claude skills

How to Run a Solo Content System with Claude Skills

Run your solo content system with 9 Claude Skills: plan, create, ship & learn. Automate LinkedIn posts, newsletters & repurposing in one weekly loop.

Jun 24, 2026 5 min read

I Automated 3 Marketing Workflows in 18 Hours. Here Are the Exact Setups.

Three workflows (competitive intelligence, content performance reporting, and lead qualification) can be automated in roughly 18 hours of combined build time using N8N, Firecrawl, the GA4 API, and Claude. Together they return about 96 hours per month. The setups below include the exact steps and the Claude prompts I use.

Jun 12, 2026 7 min read

The ChatGPT Memory Setup 🤖

5 AI moves that matter this week. Plus: The ChatGPT Memory Setup

Jun 8, 2026 2 min read

AEO Visibility Tracker: How to Monitor Your Brand Citations Across ChatGPT, Claude, Perplexity and Gemini

A free agent built with Hyperagent — no SaaS subscription required

Jun 2, 2026 8 min read