Writing

Notes on AI, automation, and marketing that actually ships.

Field notes from building and running AI systems for marketing teams.

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How to Run a Solo Content System with Claude Skills claude skills

How to Run a Solo Content System with Claude Skills

Run your solo content system with 9 Claude Skills: plan, create, ship & learn. Automate LinkedIn posts, newsletters & repurposing in one weekly loop.

Jun 24, 2026 5 min read
I Automated 3 Marketing Workflows in 18 Hours. Here Are the Exact Setups.

I Automated 3 Marketing Workflows in 18 Hours. Here Are the Exact Setups.

Three workflows (competitive intelligence, content performance reporting, and lead qualification) can be automated in roughly 18 hours of combined build time using N8N, Firecrawl, the GA4 API, and Claude. Together they return about 96 hours per month. The setups below include the exact steps and the Claude prompts I use.

Jun 12, 2026 7 min read

The ChatGPT Memory Setup 🤖

5 AI moves that matter this week. Plus: The ChatGPT Memory Setup

Jun 8, 2026 2 min read
AEO Visibility Tracker: How to Monitor Your Brand Citations Across ChatGPT, Claude, Perplexity and Gemini

AEO Visibility Tracker: How to Monitor Your Brand Citations Across ChatGPT, Claude, Perplexity and Gemini

A free agent built with Hyperagent — no SaaS subscription required

Jun 2, 2026 8 min read
15 Claude AI Skills for Creative Teams: Automate Briefs, Production, and Design Workflows (2026)

15 Claude AI Skills for Creative Teams: Automate Briefs, Production, and Design Workflows (2026)

What are Claude AI Skills for creative teams? Claude AI Skills for creative teams are reusable AI workflow tools built on Claude, Anthropic's AI assistant, that automate the most time-intensive parts of the creative process — including brief writing, brand documentation, storyboarding, design feedback, and accessibility review. Each

Jun 2, 2026 17 min read
ai agents

The Dynamic Workflows Playbook for Marketers 🤖

Claude Opus 4.8 shipped this week with Dynamic Workflows, a research preview in Claude Code that changes how multi-step work gets done. Instead of you prompting back and forth to complete a complex task, Claude now plans the work itself.

Jun 1, 2026 3 min read
How to Stop Sounding Like ChatGPT: The Complete Banned Word and Voice Style Guide

How to Stop Sounding Like ChatGPT: The Complete Banned Word and Voice Style Guide

How to write like a person, not a language model

May 27, 2026 4 min read

The Model Selection Matrix For Marketing tasks 🤖

5 AI moves that matter this week. Plus: How to choose the right model for your tasks.

May 25, 2026 4 min read

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