Writing
Notes on AI, automation, and marketing that actually ships.
Field notes from building and running AI systems for marketing teams.
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The Model Selection Matrix For Marketing tasks 🤖
5 AI moves that matter this week. Plus: How to choose the right model for your tasks.
Higgsfield MCP: Turn Claude into a Full AI Video Studio in 3 Steps
How to connect Higgsfield MCP to Claude, use the right prompts, and create your first cinematic video directly from inside Claude.
SEO Toolkit Pro for Claude: 12 Free SEO Skills | Keyword Research, Technical Audit & More
The free Claude plugin from the video — how to install it and how to use every skill inside.
AEOThe 7-Step AEO Audit to Get Cited by ChatGPT, Gemini, and Perplexity 🤖
HubSpot just made AEO Sensor free. ChatGPT referral traffic is at a 12-month low. Google AI Overviews now appear in 50% of US searches. Marketers who treat answer engine visibility as a 2027 problem are already invisible to 42% of their buyers.
The CMO's Claude Skills Playbook: 10 AI Tools With Ready-to-Use Prompts
The Complete Marketing Leadership Stack. 1 Plugin.
gpt-5.5The AI Memory Stack Playbook 🤖
ChatGPT got Memory Sources. Gemini got Personal Intelligence plus custom instructions in Docs. Claude got Dreaming. The tools that remember you, your business, and your voice are about to look very different from the tools that don't.
GEO Topic Cluster Template
Hello, You can download the resource below. The template has 5 sheets: * How To Use — brief explainer on GEO and the framework * Topic Cluster Map — plan your pillar + all cluster pages with dropdowns for Type, Format, Status * Content Gap Analyzer — log AI queries your site doesn't currently answer
My Claude MCP Stack — Setup Guide + Power Prompts
Here's the full breakdown for each MCP in my stack:setup difficulty, step-by-step instructions, and 2-3 prompts you can use from day one.