01 / Performance marketing

AI agents for performance marketing

BuildWire builds AI agents for paid search and paid social. They audit your Google Ads and Meta Ads accounts, write ad copy from your landing pages, watch what competitors launch, and flag budget and keyword problems the day they start. Your team approves every change that touches spend.

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The busywork

The ad work that eats the week

Pulling the same campaign numbers into a report every Monday
Reading search term reports line by line to find wasted spend
Writing ten headline variations for every new landing page
Checking the Meta Ad Library to see what competitors launched
Finding an overspend after the money is already gone

What we build

Systems we build for paid media

Each system is built around your accounts and the way your team already works. These are the six we build most often.

Account audit agent

Reads your Google Ads or Meta Ads account on a schedule and returns a ranked list of issues: wasted search terms, broken conversion tracking, campaigns limited by budget, and ads that stopped serving.

Runs on: Google Ads API, Meta Marketing API, Claude, MCP

You get: a weekly audit that lists each issue, why it matters and a suggested fix

Ad copy from a landing page

Reads the page you send traffic to, then drafts headlines, descriptions and primary text that match its offer and its voice, inside each platform's character limits.

Runs on: Claude, n8n

You get: a review sheet of variations, ready to approve and upload

Ad creative variations at volume

Turns one approved concept into the sizes, hooks and angles you need for testing, with each variation tagged by angle.

Runs on: Claude, image and video models, n8n

You get: a labeled batch of variations, so test results stay easy to read

Competitor ad tracking

Checks the public ad libraries for the competitors you name and logs new ads, new offers and new landing pages.

Runs on: Meta Ad Library, n8n, Claude

You get: a weekly digest of what changed and what it suggests about their plans

Campaign performance analysis

Pulls spend, conversions and revenue from your ad platforms and GA4, then explains in plain language what moved and the likely reason.

Runs on: Google Ads API, Meta Marketing API, GA4, Claude

You get: a weekly readout in Slack or email that your team can act on

Budget and keyword alerts

Checks pacing, cost per click and new search terms every day.

Runs on: Google Ads API, Meta Marketing API, n8n

You get: an alert the day a campaign overspends, a cost jumps, or an irrelevant query starts eating budget

How it works

One system first, then the next

Talk. You tell us the ad work your team repeats every week. We tell you what is worth automating and what is not.
Scope. You get a short written scope: what we build, which accounts and tools it connects to, and how we will know it works.
Build. We build inside your accounts and tools, and you see each part as it takes shape.
Run. We hand it over with documentation, or stay on to run and extend it.

Agents read, draft and flag. A person on your team approves any change to bids, budgets or live ads.

See how we work → /how-it-works/

What stays human

The decisions your team keeps

Bid and budget changes. The agent recommends, your team decides.
Offers and claims in ad copy. Every claim is checked by someone who knows what the business can promise.
Which tests to run, and when to stop them.

Built and documented

Systems we have built and written up

A Claude agent connected to a live Google Ads account through MCP, running a full account audit in one command. → /blog/how-to-connect-claude-to-google-ads-and-run-a-full-account-audit-in-one-command/
Performance analyzers for Google Ads and Meta Ads. → /blog/google-ads-performance-analyzer/ and /blog/meta-ads-performance-analyzer/
A free Claude skills pack for paid advertising, including a weekly Google Ads audit and a Performance Max auditor. → /claude-skills/paid-advertising-skills-pack/

Tools we build this in

n8n

Claude agents

Claude Code

Claude Cowork

AI agents for SEO and AEO → /services/seo-aeo/

- How to connect Meta Ads and Google Ads to Claude via MCP → /blog/the-beginner-s-guide-to-connecting-meta-ads-google-ads-to-claude-via-mcp/

- 10 loops to run paid ads on autopilot → /blog/10-loops-to-run-paid-ads-on-autopilot/

FAQ

Questions we hear

What does an AI agent for performance marketing do?

It does the repeated work around your ad accounts. It audits campaigns, drafts ad copy, tracks competitor ads, explains weekly performance and sends alerts when spend or costs move. It works from your real account data and hands decisions to your team.

Will the agent change my bids or budgets on its own?

No, not by default. Our agents read your accounts, draft recommendations and flag problems. A person on your team approves any change to bids, budgets or live ads. If you want a narrow automated rule, such as pausing an ad that breaks a cost limit, we build it with a clear limit and a log of every action.

Which ad platforms do you build for?

Most builds start with Google Ads and Meta Ads. We can connect other platforms that offer an API, such as Microsoft Advertising and LinkedIn Ads, and we confirm this during scoping.

How is this different from Performance Max or Advantage+?

Performance Max and Advantage+ decide delivery inside one platform. Our agents work across your accounts and your analytics. They explain what changed, catch problems the platforms do not report, and keep your team in charge of the decisions.

Do you need access to our ad accounts?

Yes. Audits and reporting need read access, and the systems run in your own accounts and tools. You keep ownership of everything we build.

How long does a build take?

We agree the timeline in the written scope before any build starts. We start with one system, prove it works on your accounts, then add the next.

Tell us the ad work eating your week.

We will tell you what is worth automating and what should stay with your team.