03 / Lead gen
BuildWire builds AI agents for lead gen. They screen each inbound form fill against your ICP (ideal customer profile). They enrich contacts with public data. They score leads by fit and intent, and route each qualified one to the right owner in your CRM. Your team opens a ranked queue and can act on the best leads the same day.
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What we build
Each system is built around the way interest already arrives in your business. These are the six we build most often.
Reads each inbound form fill, checks it against your ICP, and marks the lead as qualified, unqualified or needs review. When key data is missing, it asks one follow-up question before it decides.
Runs on: your CRM, n8n, Claude agents
You get: a qualification flag on every lead with the reason recorded, before a person reviews it
Takes a name, email and company and finds public data: company size, industry, funding stage, technology stack and recent news. It writes the enriched fields back to your CRM.
Runs on: Clay, n8n, Claude agents
You get: a contact record with context already filled in, so the person opening it knows what they need
Scores qualified leads by fit and intent signals, such as pricing page visits, job changes and company funding events. Borderline scores go to a review queue where a person decides.
Runs on: Clay, Grok Bot, Claude agents, your CRM
You get: a ranked list sorted by purchase likelihood, updated on each run, with the signals that drove each score
Watches public signals for your named target accounts: job postings that suggest buying intent, funding rounds, product launches and leadership changes. Flags accounts that cross your set threshold.
Runs on: Grok Bot, n8n, Claude agents
You get: a daily digest of target accounts matched to a buying signal, ready to pass to outreach (see AI agents for inbound and outbound →)
Moves each form submission into your CRM the moment it arrives, deduplicates against existing contacts, sets the lead source and triggers the right next step.
Runs on: n8n, your CRM, your form tool
You get: clean CRM records with duplicates merged and the lead source set on every contact
Sends each qualified lead to the right owner based on territory, segment or account size rules. Logs the assignment and sends a notification in Slack or email.
Runs on: n8n, your CRM, Slack
You get: every lead assigned as it arrives, and the owner notified in Slack or email
How it works
Agents qualify, enrich and score. A person on your team reviews the queue and decides which leads go forward.
See how we work → /how-it-works/
What stays human
Built and documented
We run our own marketing on systems like these.
Tools we build this in
Related
FAQ
It handles the repeated work around incoming leads: screening form fills, adding context from public data, scoring leads by fit and intent, and routing each one to the right person. It works from your real data and records every decision, so your team knows why each lead was scored the way it was.
The agent enriches and scores inside records you already have. Deduplication and routing run on rules your team sets. A person reviews the queue before any lead moves to active outreach. The agent does not push leads forward on its own.
Most builds start with the CRM and form tool a team already uses. We confirm which tools we can connect to during scoping, and we build the connection to match your existing setup.
Most CRM scoring tools use page views and email opens inside your own system. Our agents pull in signals from outside your CRM: job changes, funding events and public web signals. We build a scoring layer that uses all of them together.
We agree the timeline in the written scope before any build starts. A single system, such as form-to-CRM automation or a lead scoring agent, typically takes one to three weeks to build and test on your data.
We do not publish prices, because every build is scoped to the work. After a call, you get a written scope with the price, the timeline and how we will measure success.
We will tell you what is worth automating and what should stay with your team.
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