What this Skill helps with

Google Ads Weekly Audit turns a consistent set of weekly exports into a ranked account-review routine. It checks delivery, spend, conversions, search terms, negatives, ad copy, budgets, and recent changes while keeping week-to-week noise in context.

Who this Skill is for

It is intended for account managers, agencies, in-house paid-search teams, and founders who want a repeatable weekly review record.

What you provide

  • Current and comparison-period campaign exports
  • Search-term, keyword, ad, and asset reports
  • Conversion definitions, values, and business targets
  • Budget, bidding, promotion, landing-page, and tracking changes
  • Known exclusions, brand terms, and policy constraints

What it produces

  • A weekly account summary against targets
  • Campaigns and segments driving the largest changes
  • Search-term and negative-keyword review queues
  • Budget, bid, conversion, and ad-copy checks
  • Data-quality questions and unresolved risks
  • A ranked action list with owner and review status

How the Skill works

The workflow compares matching periods, decomposes major movements, and checks each proposed action against available evidence. It separates monitoring items from changes that may be ready for account-owner approval.

Installation and first use

  1. Download and add the Skill to Claude.
  2. State the account objective, targets, and comparison periods.
  3. Attach the standard weekly exports and change log.
  4. Ask for tracking and data-quality checks first.
  5. Confirm every proposed account action before implementation.

Example workflow and expected output

Provide seven-day and prior-seven-day exports for a lead-generation account. Ask for a summary covering spend, leads, CPA, campaign contribution, search-term waste, negative candidates, ad-copy observations, and the five highest-priority checks.

Limits and review guidance

Short periods can produce noisy comparisons, especially for low-volume conversions. The Skill cannot see live settings or confirm conversion quality without account and CRM evidence. Avoid changing several variables at once without a clear test plan.

Frequently asked questions

Can I run it every Monday?

Yes. Use the same export set, definitions, and comparison logic each week.

Does it add negative keywords automatically?

No. It creates a candidate list with reasons and blocking-risk notes for review.

Can it judge lead quality?

Only when matching CRM or downstream outcome data is supplied.