What this package helps with

This package brings together 19 Claude Skills for measurement planning, campaign analysis, reporting, attribution review, conversion research, event tracking, funnel reviews, heatmaps, creative testing, and cohort analysis. Use the files separately or connect them into a repeatable reporting and experimentation workflow.

Who this package is for

It is intended for performance marketers, growth teams, analysts, and founders who need to turn campaign and website data into reviewed decisions. It works best when you can provide clean exports, definitions for the metrics being used, and enough business context to explain what changed.

Suggested order of use

  1. Define the events and measures you need before collecting or comparing results.
  2. Check the supplied data for missing fields, date-range issues, and unusual changes.
  3. Run the relevant campaign, content, funnel, heatmap, cohort, attribution, or landing-page analysis.
  4. Turn the reviewed evidence into a test plan, dashboard narrative, or reporting summary.
  5. Confirm calculations and source data before changing a live campaign or website.

Example package workflow

Start with an event-tracking plan for a signup funnel. Supply the resulting event names and a clean channel export to the analysis Skills. Review data anomalies, compare acquisition cohorts, check attribution assumptions, and use funnel and heatmap evidence to assess the landing page. Turn the approved evidence into a dashboard narrative and the next test plan.

Review guidance

Remove personal and confidential information from source files. Treat model projections and attribution outputs as estimates, not observed facts. Check date ranges, denominators, sample sizes, tracking changes, and channel definitions before acting on a result.

Frequently asked questions

Is this package free?

Yes. The package ZIP and each included Skill are free downloads.

Can I download one Skill without the package?

Yes. Each included Skill has its own page and download.

Can the package contents change?

Yes. BuildWire AI may add or revise Skills as the workflows are reviewed.

Do I need an analytics platform to use these Skills?

Not for every file. You do need relevant source data for an evidence-based result. Depending on the task, that may be a spreadsheet export, tracking plan, experiment report, cohort table, or landing-page brief.