What this Skill helps with

Internal Linking Strategist reviews a site inventory and proposes links between relevant pages. It identifies orphan and under-linked pages, maps pillar and supporting relationships, suggests varied anchor text, and records where a link could be inserted.

Who this Skill is for

It is intended for SEO teams, content editors, publishers, and site owners managing enough pages that link decisions are difficult to track manually. It can support a new content cluster or an audit of an established site.

What you provide

  • A sitemap, URL inventory, or crawl export
  • Page titles, topics, and target queries
  • Existing internal-link counts when available
  • Priority pages and conversion paths
  • Content excerpts for placement-level recommendations
  • Pages that should not be linked for legal or business reasons

What it produces

  • Orphan and under-linked page lists
  • Pillar and supporting-page relationships
  • Source-to-destination link recommendations
  • Anchor-text options with repetition warnings
  • Suggested insertion locations when page copy is supplied
  • A priority list for implementation and review

How the Skill works

The workflow classifies pages by topic and role, then checks whether important pages receive relevant links from suitable sources. It separates navigational links from contextual editorial links and avoids sending many pages to one destination without a clear reason. Placement suggestions cite the supplied source passage rather than inventing unseen copy.

Installation and first use

  1. Download and add the Skill to Claude.
  2. Attach a crawl, sitemap, or URL inventory.
  3. Mark priority pages and known content groups.
  4. Ask for orphan and relationship analysis first.
  5. Supply page excerpts before requesting exact placements.

Example workflow and expected output

Provide 40 SEO articles and five service pages for a marketing agency. The expected output identifies orphan pages, proposes pillar relationships, and gives source URL, destination URL, anchor options, placement context, and reason for each link. Recommendations should not force a service-page link into unrelated copy.

Limits and review guidance

URL lists alone cannot confirm the meaning or quality of a page. Review the source passage and destination before inserting a link. Avoid repeated exact-match anchors, misleading anchors, excessive links, and links added only to move authority. Crawl the site again after implementation to confirm that links are present and accessible.

Frequently asked questions

Can this Skill find orphan pages from a sitemap alone?

It can identify pages with no supplied links only when link data is included. A sitemap without crawl relationships is not enough to prove a page is orphaned.

Does each related page need a link?

No. Add a link when it helps a reader continue the task or understand the topic.

Can it suggest exact anchor text?

Yes. Treat the suggestions as options and check them against the surrounding sentence, destination, and site-wide repetition.