What this Skill helps with

Local SEO Playbook Generator turns business and location details into a structured local-search plan. It covers Google Business Profile work, citation targets, name-address-phone consistency, review responses, location content, and a practical publishing calendar.

Who this Skill is for

It is intended for local business owners, multi-location marketing teams, agencies, and consultants. Use one run per location when addresses, services, competitors, or service areas differ.

What you provide

  • Business name, address, phone number, website, and opening hours
  • Primary category, services, and service area
  • Existing Google Business Profile details
  • Current directory listings or an export
  • Review tone and example responses
  • Priority locations and commercial goals

What it produces

  • A Google Business Profile completion checklist
  • Citation targets grouped by type and priority
  • A consistency review for business details
  • Review-response templates matched to the requested tone
  • Location-page and local-topic recommendations
  • A twelve-month content outline

How the Skill works

The workflow builds a location summary, checks profile completeness, sorts citation work by likely value, and records conflicting business details. It then proposes review responses and location content based on the supplied services and audience. Items that require live verification remain marked for manual checking.

Installation and first use

  1. Download and add the Skill to Claude.
  2. Start with one business location.
  3. Supply the official business details and current profile information.
  4. Ask Claude to identify missing information before producing the playbook.
  5. Verify directory requirements and profile rules before making changes.

Example workflow and expected output

Provide the details for a dental clinic in Pune with two service areas and an incomplete Google Business Profile. The expected result is a profile checklist, a ranked citation list, noted inconsistencies, review templates, and local content ideas. The result should keep confirmed information separate from items that still need verification.

Limits and review guidance

The Skill cannot confirm that a directory is active, that a listing has been approved, or that profile edits comply with a platform's current rules without live checks. Keep regulated claims, medical claims, addresses, phone numbers, and opening hours under human review. Avoid creating near-duplicate pages for minor location variations.

Frequently asked questions

Can I use one run for several locations?

You can, but separate runs usually make conflicting details and location-specific priorities easier to review.

Does it edit Google Business Profile automatically?

No. It produces a plan and draft material. A person with approved account access must make and verify profile changes.

What should I do if directory details disagree?

Treat the official business record as the source of truth, confirm it internally, and correct high-value listings before lower-priority directories.