What this Skill helps with

Ad Audit Report Builder turns scattered account notes, screenshots, and performance exports into a report that a client or internal team can review. It groups issues by severity, connects each issue to evidence, and ends with a short action plan.

Who this Skill is for

It is intended for paid-media practitioners, agencies, consultants, and in-house teams that have already inspected an account and need to communicate what they saw.

What you provide

  • Audit notes and supporting screenshots
  • Campaign, ad group, audience, keyword, or creative exports
  • The account objective and reporting period
  • Brand, budget, tracking, and compliance constraints
  • Any scoring method or report format the recipient expects

What it produces

  • An executive summary grounded in supplied evidence
  • Observations grouped by account area and severity
  • An audit score with the scoring logic shown
  • Recommended actions split into immediate, near-term, and later work
  • Questions and missing evidence that require follow-up

How the Skill works

The workflow separates observations from recommendations, removes duplicate issues, and links each recommendation to its supporting evidence. It then orders the work by likely business impact, confidence, and effort rather than presenting an unranked checklist.

Installation and first use

  1. Download and add the Skill to Claude.
  2. State the platform, objective, period, and report audience.
  3. Attach the audit notes and relevant exports.
  4. Ask Claude to list missing evidence before drafting.
  5. Review scores, claims, and account references before sharing the report.

Example workflow and expected output

Provide notes from a Google Ads audit for a lead-generation account, plus campaign and search-term exports. Ask for a client report with a one-page summary, evidence table, severity labels, and a 30-day action plan. The result should distinguish confirmed problems from items that still need account access.

Limits and review guidance

The Skill does not inspect a live account or verify screenshots. A person should confirm metrics, dates, settings, policy claims, and proposed account changes. Remove customer identifiers and confidential data before uploading files.

Frequently asked questions

Does it perform the account audit?

No. It organizes supplied audit evidence into a report. The account inspection happens before this workflow.

Can I use my own scoring method?

Yes. Provide the categories, weights, and rating scale you want applied.

Will it change campaign settings?

No. It produces a report for review and does not connect to an advertising account.