What this Skill helps with

Amazon Ads Auditor reviews supplied account exports across Sponsored Products, Sponsored Brands, Sponsored Display, and available DSP data. It checks structure, search terms, negatives, bids, targeting, and the relationship between advertising cost and total sales.

Who this Skill is for

It is intended for Amazon sellers, retail media teams, agencies, and brand managers responsible for paid activity on Amazon.

What you provide

  • Campaign, search-term, advertised-product, and targeting reports
  • Sales, spend, orders, ACOS, TACOS, and conversion data
  • Product margins, target ACOS, stock position, and business goals
  • Brand Analytics or query-performance data when available
  • Notes about promotions, pricing, seasonality, and listing changes

What it produces

  • A structured account review by campaign type
  • Search-term harvesting and negative-keyword opportunities
  • Bid, budget, placement, and targeting issues
  • Auto-versus-manual campaign coverage checks
  • Product and ASIN targeting observations
  • A ranked action list with evidence and risk notes

How the Skill works

The workflow checks whether campaign structure matches product and keyword intent, then compares spend and sales signals across reports. It flags wasted spend, missing coverage, budget constraints, and cases where advertising metrics may be distorted by margin, stock, or listing conditions.

Installation and first use

  1. Download and add the Skill to Claude.
  2. State the marketplace, product range, period, and target economics.
  3. Attach the required Amazon Ads reports.
  4. Ask for data gaps and calculation checks before the audit.
  5. Confirm proposed bids, negatives, and targeting changes in the account.

Example workflow and expected output

Provide 30 days of Sponsored Products reports for a ten-ASIN catalog. Ask for a table covering ACOS, TACOS context, search-term waste, harvesting opportunities, budget limits, stock risks, and the next action for each campaign.

Limits and review guidance

The Skill does not access Amazon Ads, Seller Central, inventory, or margin systems. ACOS alone may not reflect total business impact. Check product economics, attribution windows, stock, listing quality, and brand goals before acting.

Frequently asked questions

Does it require Seller Central access?

No. It works from reports you export, although additional business data improves the review.

Can it calculate TACOS?

Yes, when advertising spend and total sales for the same period and scope are supplied.

Will it change bids or negatives?

No. It proposes changes for account-owner review.