What this Skill helps with

Apple Ads Auditor reviews campaign structure, bids, placements, product-page use, attribution, and budget pacing for iOS app acquisition. It connects account settings with supplied install and downstream-event data.

Who this Skill is for

It is intended for app-growth teams, mobile marketers, agencies, and founders running Apple Ads or Apple Search Ads campaigns.

What you provide

  • Campaign, ad group, keyword, search-term, and placement reports
  • Spend, taps, installs, conversion rate, CPA, and downstream events
  • Country, app, goal, and customer-value context
  • Custom Product Page and creative-set details
  • MMP and AdAttributionKit measurements when available

What it produces

  • A structure and placement review
  • Brand, category, competitor, and discovery coverage checks
  • Bid, budget, match-type, and negative-keyword observations
  • Custom Product Page alignment notes
  • Attribution gaps and reporting differences
  • A ranked action list by country or campaign

How the Skill works

The workflow compares campaign intent with keywords, placements, bids, and product-page choices. It then checks whether Apple-reported installs and downstream measurements tell a consistent story before ranking account changes.

Installation and first use

  1. Download and add the Skill to Claude.
  2. State the app, countries, acquisition goal, and reporting window.
  3. Attach Apple Ads exports and available MMP data.
  4. Ask Claude to list attribution differences before judging campaigns.
  5. Review bid, placement, and product-page recommendations in context.

Example workflow and expected output

Provide campaign and keyword exports for a subscription app across the United States, United Kingdom, and India. Ask for a country-level table covering goal CPA, bid health, placement coverage, search-term waste, product-page fit, and measurement gaps.

Limits and review guidance

Apple Ads and MMP reports may use different attribution rules and timing. The Skill cannot confirm privacy thresholds, live bids, or product-page quality without supplied evidence. Validate any change against current platform documentation and app economics.

Frequently asked questions

Can it compare Apple Ads with MMP results?

Yes. Supply matching date ranges and definitions so the differences can be documented.

Does it review Custom Product Pages?

It can review their mapping and supplied content, but it cannot inspect unpublished variants.

Does it access the Apple Ads account?

No. It works from exports and notes.