What this Skill helps with

LinkedIn Ads Audience Builder translates an ideal-customer profile into testable LinkedIn targeting options. It maps company and member attributes, estimates where the definition may be too narrow or broad, and documents exclusions and audience hypotheses.

Who this Skill is for

It is intended for B2B paid-media teams, demand-generation marketers, agencies, and founders planning LinkedIn campaigns.

What you provide

  • Ideal-customer profile and buying roles
  • Company size, industry, geography, growth stage, and account lists
  • Job function, seniority, title, skills, and group signals
  • Offer, funnel stage, campaign objective, and budget
  • Customer, employee, competitor, and other exclusion lists
  • Previous audience results when available

What it produces

  • Several audience definitions with a clear hypothesis for each
  • Company and member attribute combinations
  • Exclusions and overlap warnings
  • Narrow-audience and weak-signal risks
  • Naming conventions and a test matrix
  • Questions that require LinkedIn Campaign Manager estimates

How the Skill works

The workflow separates firmographic fit from buying-role fit, then creates audience options that vary one meaningful assumption at a time. It flags targeting combinations that may restrict delivery or mix distinct buyer groups.

Installation and first use

  1. Download and add the Skill to Claude.
  2. Describe the company profile, buying committee, offer, and objective.
  3. Provide any account lists, exclusions, and past results.
  4. Ask for audience hypotheses before attribute combinations.
  5. Check availability and estimated size inside Campaign Manager.

Example workflow and expected output

Describe a reporting product sold to marketing leaders at software companies with 50 to 500 employees. Ask for separate decision-maker, practitioner, and account-list audiences with attributes, exclusions, risks, and test labels.

Limits and review guidance

LinkedIn attribute availability, audience estimates, privacy rules, and minimum sizes can change. Job titles are inconsistent, and inferred attributes may be wrong. Validate each audience in Campaign Manager before launch.

Frequently asked questions

Does it create audiences in LinkedIn?

No. It produces definitions for review and manual setup.

Should I target job titles or job functions?

The Skill can compare both approaches against the role definition and expected audience size.

Can it use an account list?

Yes. Provide the list and describe which buying roles should be reached inside those companies.