What this Skill helps with

Microsoft Ads Auditor reviews search, shopping, Performance Max, Audience Network, Copilot placements, Google imports, UET tracking, targeting, bidding, budgets, and cost differences from supplied account evidence.

Who this Skill is for

It is intended for paid-search teams, agencies, ecommerce marketers, and founders running Microsoft Ads or deciding whether imported Google campaigns need platform-specific changes.

What you provide

  • Account, campaign, keyword, search-term, and asset exports
  • Conversion goals, UET status, and recent test evidence
  • Google import schedule and import-error reports
  • Audience, location, device, network, and placement settings
  • Spend, revenue, CPA or ROAS targets, and margin constraints
  • Shopping feed or Merchant Center evidence when applicable

What it produces

  • PASS, WARNING, or FAIL review by account area
  • Tracking and conversion-goal checks
  • Import, search, shopping, and audience observations
  • Cost and performance comparison by network or device
  • Wasted-spend and missing-coverage notes
  • Ranked action plan with owner and expected evidence

How the Skill works

The workflow checks account setup and performance by campaign type, then separates inherited Google settings from Microsoft-specific opportunities and risks. It ties each action to supplied data and flags missing evidence rather than assuming the account configuration.

Installation and first use

  1. Download and add the Skill to Claude.
  2. Attach Microsoft Ads exports, UET evidence, and import results.
  3. State the business goal, target CPA or ROAS, and review period.
  4. Identify campaign types, markets, and intentional exclusions.
  5. Confirm proposed changes in Microsoft Ads before applying them.

Example workflow and expected output

Provide 90 days of Microsoft Ads data for search, shopping, and imported Performance Max campaigns. Ask for a scorecard covering UET, imports, queries, targeting, bidding, budgets, placements, feed issues, and the five highest-priority actions.

Limits and review guidance

The Skill cannot inspect live settings without supplied evidence. Platform features and placement controls change. Check current Microsoft documentation, account diagnostics, conversion definitions, and business economics before implementation.

Frequently asked questions

Can it compare Microsoft Ads with Google Ads?

Yes. Provide matching date ranges and conversion definitions for both platforms.

Does it fix Google import errors?

It can classify supplied errors and propose checks, but an authorized account operator must make and verify changes.

Can it review UET tracking?

Yes. Include tag status, conversion goals, event parameters, consent behavior, and recent test evidence.