Claude Skills

Free Claude Skills for marketing work.

Download focused Claude workflows for research, content, paid media, analytics, product, and growth tasks.

What are Claude Skills?

A Claude Skill is a reusable set of instructions and supporting files for a specific task. Install it once, provide the requested inputs, and use the same reviewed workflow again when the task returns.

How to use these Skills

Open a Skill page and download the file.
Add the file to Claude.
Start a new conversation and describe the task.
Provide the source material requested by the Skill.
Review the result before using it in live work.

Free packages

Related Skills in one download.

Choose a package for a larger workflow or open any included Skill separately.

SEOFree package

SEO Skills Pack

Download 26 Claude workflows for search research, content planning, technical checks, local search, ecommerce, international SEO, links, reporting, AEO, and GEO.

26 SkillsView package ->

Paid AdvertisingFree package

Paid Advertising Skills Pack

28 Claude Skills for auditing, planning, measuring, and improving paid campaigns across Google, Meta, LinkedIn, Amazon, Apple, Microsoft, TikTok, and YouTube.

28 SkillsView package ->

AnalyticsFree package

Analytics & Conversion Skills Pack

19 Claude Skills for measurement, reporting, testing, attribution, conversion review, event tracking, funnels, heatmaps, and cohorts.

19 SkillsView package ->

StrategyFree package

Founder, Product & Research Skills Pack

8 Claude skills for go-to-market strategy, product questions, market research, pitch decks, investor material, and pricing.

8 SkillsView package ->

CreativeFree package

Creative & Brand Skills Pack

5 Claude skills for design documentation, creative briefs, creative review, brand stories, and brand voice guidance.

5 SkillsView package ->

Individual Skills

Choose the workflow that matches the task.

Skill, prompt, or project?

A prompt is a one-time instruction. A project keeps files and context together. A Skill packages a repeatable method for a named task and can be reused across conversations.

A practical example

A paid-media team might run a search-terms Skill on an export, review the proposed negatives, and then use an audit Skill to place the approved changes in a wider account plan.

Frequently asked questions

Are all BuildWire Claude Skills free?

Yes. Individual Skills and the five package ZIPs are free downloads.

Why is an email requested?

The signup supports The AI-Driven Marketer newsletter. After one completed signup in the same browser, later resource downloads open directly.

Can I use a Skill without downloading a package?

Yes. Each Skill has its own page and download.

Do Skills change live marketing accounts?

No. The files provide workflows and outputs for review. Live changes still need separate access and approval.