What this Skill helps with

Performance Max Auditor reviews goals, asset groups, creative coverage, audience signals, search themes, feeds, landing pages, bidding, budgets, placement evidence, and measurement from supplied Google Ads data.

Who this Skill is for

It is intended for Google Ads teams, agencies, ecommerce marketers, lead-generation teams, and founders reviewing Performance Max campaign setup and results.

What you provide

  • Campaign, asset-group, asset, listing-group, and search-category reports
  • Goals, values, attribution settings, and conversion diagnostics
  • Budget, bidding, target CPA or ROAS, and change history
  • Audience signals, search themes, brand exclusions, and URL settings
  • Merchant Center feed diagnostics when applicable
  • Landing pages, creative inventory, and placement evidence

What it produces

  • Campaign health review by setup, delivery, and measurement
  • Goal and conversion-quality checks
  • Asset coverage and performance observations
  • Feed, search-theme, audience-signal, and URL-expansion review
  • Budget and bidding cautions
  • Ranked actions and a controlled test plan

How the Skill works

The workflow checks whether the campaign goal, conversion evidence, assets, feed, signals, URLs, and bidding tell a consistent story. It separates confirmed issues from areas where Performance Max reporting does not provide enough detail.

Installation and first use

  1. Download and add the Skill to Claude.
  2. Attach Performance Max reports and conversion diagnostics.
  3. State the business model, campaign goal, and target CPA or ROAS.
  4. Add feed, creative, landing-page, signal, and change-history context.
  5. Confirm each proposal in Google Ads and Merchant Center before implementation.

Example workflow and expected output

Provide 90 days of ecommerce Performance Max data for three campaigns. Ask for a scorecard covering goals, feed, assets, asset groups, search categories, URLs, signals, bidding, budget, and measurement, followed by ranked tests.

Limits and review guidance

Performance Max reporting has visibility limits, so the Skill cannot infer unsupported query, placement, or audience claims. Results also depend on conversion quality, feed health, creative, margins, seasonality, and attribution. Validate changes through experiments and account diagnostics.

Frequently asked questions

Can it see all Performance Max search terms?

No. It can only review the search-category and other evidence you supply.

Can it audit shopping feed issues?

Yes. Include Merchant Center diagnostics, product status, attributes, and listing-group evidence.

Does it recommend pausing Performance Max automatically?

No. It provides evidence and test options for human review.