What this Skill helps with

YouTube Ads Auditor reviews supplied campaign evidence across skippable and non-skippable in-stream, bumper, Shorts, Demand Gen, and connected-TV activity, including creative, targeting, frequency, bidding, and measurement.

Who this Skill is for

It is intended for Google Ads teams, video marketers, agencies, brand teams, performance marketers, and founders reviewing YouTube campaign setup and results.

What you provide

  • Google Ads exports filtered to video and Demand Gen campaigns
  • Campaign type, objective, bidding, budget, and date range
  • Video assets, scripts, lengths, aspect ratios, captions, and CTAs
  • Audience, placement, device, frequency, view, and conversion data
  • Conversion tracking, attribution, Brand Lift, or view-through evidence
  • Product feed and connected-TV setup when applicable

What it produces

  • Review by campaign type and objective
  • First-five-second hook and creative-format assessment
  • Shorts, bumper, in-stream, Demand Gen, and CTV checks
  • Audience, placement, bidding, and frequency observations
  • Measurement and attribution cautions
  • Health score, ranked actions, and creative-test plan

How the Skill works

The workflow first identifies each campaign type, then applies format-specific creative, delivery, and measurement checks. It distinguishes awareness, view, and action goals so campaigns are not judged only by last-click conversions.

Installation and first use

  1. Download and add the Skill to Claude.
  2. Attach video-campaign exports and the related creative files or summaries.
  3. State the objective, audience, markets, budget, and conversion definition.
  4. Add frequency, view-through, attribution, feed, and CTV evidence where relevant.
  5. Confirm current Google Ads specifications and measurement settings before changing campaigns.

Example workflow and expected output

Provide 60 days of YouTube results for Shorts, skippable in-stream, and Demand Gen campaigns. Ask for a campaign-type scorecard, hook and format review, audience and frequency checks, measurement cautions, and a ranked test plan.

Limits and review guidance

YouTube results depend on objective, creative, audience, placement, device, frequency, attribution, and sales cycle. Upper-funnel activity may not appear in last-click reports. Platform formats and controls change, so verify current specifications and account settings.

Frequently asked questions

Can it review YouTube Shorts ads?

Yes. Provide vertical creative, hook timing, captions, CTA, placement, and performance evidence.

Can it review connected-TV campaigns?

Yes. Include CTV placements, creative, frequency, QR or feed setup, and the measurement method.

Does it rely only on last-click conversions?

No. It can review view-through, assisted, lift, and reach evidence when supplied, while stating attribution limits.