Stack

ChatGPT Work for marketing teams

ChatGPT Work is an agent inside ChatGPT, made by OpenAI, that gathers context from connected apps and produces finished documents, slides, sheets and web apps. We build with it for marketing teams already on ChatGPT Business or Enterprise, so recurring reports and research briefs run on a schedule.

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What it is

ChatGPT Work sits inside your existing ChatGPT account. Connect it to apps such as Slack, Google Drive and your CRM, and it pulls context from those sources to produce finished work. Output formats include documents, slide decks, spreadsheets and, through Sites (public beta), interactive websites, dashboards and launch calendars. Scheduled tasks let recurring reports run without a prompt each time. Complex tasks draw more of the plan's usage allowance. Computer Use and local file access require the macOS or Windows desktop app.

Maker: OpenAI · Status: Launched July 9, 2026. Available on all ChatGPT plans in the macOS and Windows desktop apps. Web and mobile access is limited to Plus, Pro, Business, Enterprise and Edu. · Official site: openai.com/chatgpt-work/

ChatGPT Work on mobile and web showing Work tab, task prompt, and connected integrations — Image: OpenAI

The marketing jobs we build with it

Weekly marketing readouts produced on a schedule

A scheduled task gathers data from social, email, webinar and CRM tools each week and produces a finished readout. The team receives the same report, in the same format, without assembling it by hand.

Performance marketing

Competitor research briefs, delivered weekly

A scheduled task checks the sources you name and produces a structured brief covering what changed. The team reviews a finished document with the changes summarized.

Performance marketing

Launch calendars and campaign dashboards through Sites

Sites (public beta) turns a brief, a plan or a data file into an interactive website, dashboard or launch calendar. It keeps a campaign calendar live and shareable without a separate publishing tool.

Content and creative

Pipeline and customer update summaries

A scheduled task reads CRM and email data and produces a weekly pipeline or customer update summary. The team reviews a finished document and skips the manual export.

Inbound and outbound

When we choose it, and when we don't

Good fit

The team is already on ChatGPT Business or Enterprise and the work stays inside that ecosystem
The output needs to be a finished document, slide deck or spreadsheet
Recurring reports or readouts need to run on a schedule without a daily prompt
The apps involved are available in the 1,400+ plugin catalog

Pick something else

The team runs on Claude. Use Claude Cowork (/stack/claude-cowork/) instead.
The job must run unattended across many apps with full orchestration control. Use n8n (/stack/n8n/) instead.

Honest limits

Web and mobile access requires Plus, Pro, Business, Enterprise or Edu. All-plan access applies only to the desktop apps.
Computer Use and local file access need the macOS or Windows desktop app.
Complex and long-running tasks consume more of the plan's usage allowance. High-volume scheduled work can deplete it.
Sites is in public beta. Expect changes to what it can produce and how it behaves.

Works well with

Claude Cowork

n8n

Clay

Questions we hear

What is ChatGPT Work?

ChatGPT Work is an agent inside ChatGPT, made by OpenAI, that connects to your apps and produces finished documents, slide decks, spreadsheets and, in public beta, interactive websites through Sites. It can run scheduled tasks so recurring jobs happen without a daily prompt. It launched in July 2026.

Which plans include ChatGPT Work?

It is available on all ChatGPT plans in the macOS and Windows desktop apps. On web and mobile, access is limited to Plus, Pro, Business, Enterprise and Edu. Check the official page for current availability in your region.

What does BuildWire build with ChatGPT Work?

A typical build connects ChatGPT Work to the team's existing apps through plugins, sets up scheduled tasks for recurring reports or research briefs, and defines the output format. The team receives finished documents on a schedule. We scope the apps, the schedule and the output format before any build starts.

How does it differ from using ChatGPT in a regular conversation?

In a regular conversation, a person drives each step. ChatGPT Work gathers context from connected apps, runs tasks on a schedule and produces finished output in a chosen format. It is built for jobs that repeat, take time and draw on sources outside the conversation window.

What is Sites?

Sites is a feature inside ChatGPT Work, currently in public beta, that turns a brief, a plan or a data file into an interactive website, dashboard or launch calendar. It suits teams that want a campaign dashboard or launch calendar they can share as a live page.

Want ChatGPT Work producing weekly readouts and research briefs for your team on a schedule?

Tell us the recurring work. We will tell you whether ChatGPT Work is the right place to build it.