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Hermes Agent for marketing teams

Hermes Agent is a free, open-source AI agent made by Nous Research. We build with it to give marketing teams customer-facing conversational agents on WhatsApp or Telegram and scheduled reports delivered to a team chat. It runs on any model and on infrastructure the team controls, which matters for teams with data privacy or model-choice requirements.

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What it is

What it is

Hermes Agent is a self-improving, open-source AI agent. It creates skills from experience, improves them during use and keeps persistent memory of past conversations. It runs from one gateway on Telegram, Discord, Slack, WhatsApp, Signal, email and CLI. A desktop app is available for macOS, Windows and Linux. Hermes Agent works with any model: Nous Portal, OpenRouter, OpenAI or a private endpoint. It includes a cron scheduler for unattended reports and audits, isolated subagents for parallel work, web search, browser automation, vision, image generation and text-to-speech. It runs locally, on Docker, SSH or serverless backends such as Modal or Daytona, or on a VPS. Nous Portal is an optional subscription for model and tool credits.

Maker: Nous Research · Status: Available, free and open source under MIT license · Official site: hermes-agent.nousresearch.com/

Hermes Agent brand image with Greek god illustration and product name in bold white text
Image: Nous Research

The marketing jobs we build with it

The marketing jobs we build with it

A prospect qualification agent on WhatsApp or Telegram

A conversational agent on WhatsApp or Telegram answers questions from prospects and qualifies them against a set of criteria. When a prospect meets the threshold, the agent routes them to the sales team or books a call.

Scheduled performance reports to a team chat

Hermes Agent's built-in cron scheduler runs unattended audits and reports on a set cadence. We use it to deliver a weekly performance summary to a Slack or Discord channel without anyone pulling the data manually.

An agent on infrastructure the team controls

Teams with data privacy requirements or a preference for a specific model can deploy Hermes Agent on a VPS, Docker or a serverless backend. The agent connects to any model endpoint, so the team can switch providers.

A research agent that builds on past work

Hermes Agent keeps persistent memory across sessions and builds skills from experience. A research agent built on it recalls what it learned in earlier sessions and refines its approach each time it runs.

When we choose it, and when we don't

When we choose it, and when we don't

Good fit

  • The team wants a customer-facing conversational agent on WhatsApp, Telegram, Slack or Discord.
  • Scheduled reports or audits need to be delivered to a team chat automatically.
  • The team needs to choose its own AI model or keep data on its own infrastructure.
  • The build needs an agent that carries context from past sessions and improves over time.

Pick something else

Honest limits

Honest limits

  • Hermes Agent is open-source software. Someone on the team owns updates, security patches and hosting.
  • Model costs are separate from the agent software. Nous Portal, OpenRouter and OpenAI each charge for model usage.
  • Self-improving skills change over time. Skills that will touch customers need review before they go into production.
  • Hermes Agent is under active development. Features and APIs may change between versions.

Works well with

Related reading

Related reading

FAQ

Questions we hear

What is Hermes Agent?

Hermes Agent is an open-source AI agent made by Nous Research. It runs on any model, connects to messaging channels including WhatsApp, Telegram, Slack and Discord, and keeps persistent memory across sessions. It is free under the MIT license. Model and hosting costs are separate.

What channels does Hermes Agent support?

Hermes Agent runs on Telegram, Discord, Slack, WhatsApp, Signal, email and CLI from one gateway. A desktop app is available for macOS, Windows and Linux. One agent can handle multiple channels without separate deployments.

Can Hermes Agent improve itself?

Yes. Hermes Agent creates skills from experience and improves them during use. For customer-facing workflows, those skills should be reviewed before they go into production, because the agent changes its own behavior over time.

What does BuildWire build with Hermes Agent?

Our builds most often start with a WhatsApp or Telegram qualification agent or a scheduled report delivered to a team chat. The agent connects to a model of the team's choice and runs on infrastructure the team controls. The persistent memory and skill-building loop is useful for research agents that need to carry context across weeks of work.

Who handles hosting and maintenance?

A developer or technical team member sets up and maintains the host. Hermes Agent runs on a local machine, a VPS, Docker or a serverless backend such as Modal or Daytona. Teams that want a managed service with no hosting responsibility would be better served by Claude agents or Hyperagent.

Want a conversational agent on WhatsApp or Telegram, or a scheduled report to your team chat?

Tell us the repetitive work. We will tell you whether Hermes Agent is the right place to build it.

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