Stack

OpenAI dots for marketing teams

Dots are always-on AI agents made by OpenAI, each with its own cloud computer, powered by GPT-6 Astra. We build with dots to give marketing teams a persistent research agent that watches for competitor moves and keeps materials current.

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What it is

Each dot is an AI agent with its own cloud computer. It learns your preferences from feedback, works toward your goals around the clock and connects to 4,000+ apps through plugins. You reach a dot in ChatGPT, Slack or Teams, or by voice call. During proactive research in the background, a dot uses read-only tools, so it cannot send messages or change content. Custom Rules let you allow an action, require approval, or block it. Activity View shows all work a dot has done. The first dot is included in Pro and Business Premium at no extra cost.

Maker: OpenAI · Status: Rolling out in ChatGPT to Pro and Business Premium users in eligible markets. Enterprise (including Edu and Healthcare) can try the beta when an admin enables it. Specialist dots are preview only. Announced September 29, 2026. · Official site: openai.com/index/introducing-dots/

Four colorful dots characters under the product name "dots" on a black background — Image: OpenAI

The marketing jobs we build with it

A competitor and market research assistant that runs in the background

A dot can watch competitor sites, news feeds and press sources and surface relevant changes when they happen. Proactive research uses read-only access throughout, so it flags what it found for you to act on.

Performance marketing

A launch materials tracker that stays current as scope changes

When a brief or plan changes, a dot can identify where existing documents are now out of date and flag the gaps. Your team reviews and approves any change before it is made.

Content and creative

Follow-up drafting that waits for your approval

A dot can draft follow-up messages and hold them for review. A Custom Rule can require your approval before any message sends.

Inbound and outbound

Market and industry monitoring on a schedule

A dot can watch industry publications, public feeds and competitor announcements, and deliver a regular summary to the team. Proactive research stays read-only at every step.

Content and creative

When we choose it, and when we don't

Good fit

The team wants a persistent agent that keeps working between conversations
The job is research-heavy and benefits from an agent that learns preferences over time
The team is on ChatGPT Pro or Business Premium and in an eligible market
Human approval is required for every outbound or content-change action

Pick something else

The work needs to run in the team's own systems with clear logs. Use n8n (/stack/n8n/) or Claude agents (/stack/claude-agents/).
The team is on Claude. Use Claude Cowork (/stack/claude-cowork/) instead.

Honest limits

Rolling out to Pro and Business Premium users in eligible markets only. It is not broadly available yet.
Enterprise, Edu and Healthcare access is in beta and requires an admin to enable it.
Specialist dots (their own identity and deep system integrations) are preview only.
The first dot is included in Pro and Business Premium. OpenAI has not published pricing for additional dots yet.

Works well with

ChatGPT Work

n8n

Clay

Questions we hear

What are OpenAI dots?

Dots are always-on AI agents from OpenAI, each running on its own cloud computer and powered by GPT-6 Astra. Each dot learns your preferences from feedback, connects to 4,000+ apps through plugins and works toward your goals around the clock. You reach it in ChatGPT, Slack or Teams, or by voice call.

How is a dot different from a regular ChatGPT conversation?

In a regular conversation, ChatGPT waits for your next message. A dot works in the background between conversations, doing proactive research with read-only tools and flagging what it found. It carries your preferences and account context across sessions.

What does BuildWire build with dots?

We set dots up to watch competitors and market news in the background, track when launch materials go out of date as plans change, and draft follow-up messages for your approval. Its proactive research is read-only, so it flags what it found and your team decides what to do.

What safeguards do dots have?

Proactive research in the background uses read-only tools, so a dot cannot send messages or change content during it. Custom Rules let you allow an action, require approval for it, or block it. Activity View shows everything the dot has done.

Are dots available now?

Dots launched September 29, 2026 and is rolling out to Pro and Business Premium users in eligible markets. Enterprise, Edu and Healthcare users can try the beta when an admin enables it. Specialist dots are preview only. Check the official page for availability in your region.

Want a dot that watches competitors and market news for your team around the clock?

Tell us the monitoring or research work. We will tell you whether dots is the right place to build it.