Topic
MCP
claude skills
Stop Mixing Up Claude Skills, MCP, and Plugins: Pick the Layer That Fixes the Job
A Skill teaches Claude your marketing method, an MCP connector opens the live account, and a plugin ships both to a team. Here is how to pick the right layer for a CPA spike.
ai agents
Claude Marketing Skills With Live Data: Connect MCP to Google Ads, Search Console and GA4
Connect read-only MCP for Google Ads, Search Console and GA4 to your Claude marketing Skills, check one number by hand, and keep a person on every change.
Google Ads
How to Connect Claude to Google Ads and Run a Full Account Audit in One Command
Connect Claude to Google Ads using the official MCP server, then run one Claude Skill for a full audit: performance diagnostic, search terms, negative keywords, ad copy, and Performance Max wastage. No CSV exports.