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Notes on AI, automation, and marketing that actually ships.
Field notes from building and running AI systems for marketing teams.
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Week 2 - GA 4 E-commerce Tracking Masterclass - Never Lose a Dollar in Attribution Again
Your e-commerce tracking is costing you 30% revenue per month (here's the fix)
π¦ GA4 Traffic Source Monitor
Never miss a traffic drop again. Automated daily monitoring of your key traffic sources with intelligent alerts when sessions drop significantly.
The Shift from Marketing Automation to AI Agents: A Practical Framework π€
Plus: Top 3 AI tools you need to try this week.
GA4 Data Quality Monitor - Setup Guide
π― What This Workflow DoesAutomatically monitors your GA4 data quality every day and alerts you when something breaks.
The Official Claude 4.5 Prompting Guide: 10 Best Practices π€
Anthropic released the prompt engineering techniques for Claude 4.x models, with specific guidance for Sonnet 4.5, Haiku 4.5, and Opus 4.5
π― Google Ads Performance Analyzer
An AI-powered Google Ads performance analysis workflow built with n8n that automatically analyzes your campaign data and delivers comprehensive insights via beautifully formatted email reports.
Your GA4 setup is probably broken (here's how to fix it in 1 hour)
Hey there, I audited 50+ GA4 setups in the last quarter, and 95% had critical issues that were bleeding ad spend and breaking attribution. The worst part? Most marketers don't even know their data is broken until they've already wasted thousands. Today, I'm sharing
GA4 Audit Essentials - The Critical 15 Items Every Marketer Must Fix
Your GA4 setup is probably broken (here's how to fix it in 1 hour)