Writing
Notes on AI, automation, and marketing that actually ships.
Field notes from building and running AI systems for marketing teams.
Get new pieces in your inbox. Subscribe to the newsletter.
5 Claude Skills That Save Me 13 Hours Every Week
I used to spend 15 hours/week on repetitive marketing tasks — scanning ad libraries, planning content calendars, reading interview transcripts, doing keyword research, and wrestling with attribution spreadsheets. Now I spend 2 hours. The difference? 5 Claude Skills I built to handle the grunt work so I can focus on
GEO Audit Checklist — Score Your AI Search Readiness in 5 Minutes
You read the GEO guide. Now find out where you actually stand.
AI Wins the Super Bowl + Bonus: Claude in Excel 🤖
Plus: Top 3 AI tools you need to try this week.
The Complete Guide to Claude Cowork + Plugins
Transform Claude into a full department with domain-specific plugins. This guide walks you through setup, configuration, and real-world workflows.
OpenClaw Installation Guide: Run Your AI Agent 24/7
A complete guide to setting up OpenClaw on a cloud server so it runs continuously—even when your computer is off.
🚀 9-Point Pre-Launch Checklist for Meta Advantage+ Campaigns
ASC campaigns are powerful. But using outdated 2024 strategies = high CPMs and wasted budget. This checklist is updated for the Andromeda era to ensure your ads actually scale.
MCP—The USB-C of AI Integrations 🤖
Plus: Top 3 AI tools you need to try this week.
The Complete SEO, AEO, and GEO Optimization Guide for 2026
Your content is invisible where it matters most. You rank on Google. But when someone asks ChatGPT or Perplexy about your topic? Silence. Welcome to 2026, where 60% of searches never happen on Google anymore. The Problem You're Facing Right Now Your SEO strategy was built for 2023.