SEO Toolkit Pro for Claude: 12 Free SEO Skills | Keyword Research, Technical Audit & More

Hey 👋

If you're here from the YouTube video, welcome! This is your one-stop reference for everything I covered.

Below you'll find the step-by-step installation guide for Claude Cowork and Claude Code, all 12 skills explained, and the three ways to trigger any skill.

Bookmark this page — you'll want to come back to it.

🔧 How to Install SEO Toolkit Pro

[IMAGE: Screenshot of plugin installation screen]

For Claude Cowork

1. Download the plugin file from the link below 👇
2. Open Claude Cowork on your desktop
3. Click the Plugins icon in the left sidebar
4. Select Install from file
5. Choose the .plugin file you downloaded
6. Click Install — the plugin will appear in your skills panel instantly

💡 You need a Claude Pro or Max plan to use Claude Cowork. If you're on the free plan, upgrade first at claude.ai.

For Claude Code

1. Download the plugin file from the link below 👇
2. Open your terminal
3. Navigate to your project folder
4. Run: claude plugins install /path/to/seo-toolkit-pro.plugin
5. Confirm the install — Claude Code will load the skills automatically in your next session

💡 Claude Code works in your terminal. If you haven't set it up yet, install it with npm install -g @anthropic-ai/claude-code first.

Download Here:

seo-toolkit-pro.plugin84.88 KB • File Download

🛠️ All 12 Skills — What Each One Does

Here's a quick reference for every skill inside the plugin:

1. Technical SEO Auditor Full technical health check for any website. Covers crawlability, indexation, URL structure, redirects, Core Web Vitals, mobile usability, and security. Output is a prioritized issue list with exact fix instructions.

2. Keyword Clustering + Intent Mapper Give it a flat list of keywords. It groups them into semantic clusters, assigns search intent (informational, commercial, transactional) to each cluster, maps the funnel stage (TOFU/MOFU/BOFU), and recommends whether to create a new page or optimize an existing one.

3. Topical Authority Planner Give it a topic — like "AI Marketing" or "Google Ads" — and it builds your entire content strategy. Pillar pages, cluster posts, interlinking map, and a 6-month content roadmap.

4. SEO Content Brief Generator Give it a keyword and get a complete, ready-to-write content brief. Includes heading structure, word count target, semantic keywords, competitor gap analysis, FAQ section, and internal link suggestions.

5. SEO Keyword Optimization Focused on making existing content search-ready. Covers meta descriptions, title tags, on-page keyword placement, and optimization recommendations for live pages.

6. AEO Answer Engine Optimizer Optimizes your content to appear in Google AI Overviews, Bing Copilot, Perplexity, and voice search results. Also includes direct-answer formatting and FAQ schema recommendations.

7. GEO Content Optimizer Generative Engine Optimization — structures your content so ChatGPT, Claude, and Gemini cite it when answering questions in your niche. This is the future of organic visibility.

8. Content Cannibalization Detector Finds pages on your site that are competing for the same keywords and splitting your rankings. Recommends whether to consolidate or differentiate each conflicting pair.

9. Core Web Vitals Optimizer Diagnoses LCP, INP, and CLS issues with specific fixes — render-blocking resources, image optimization, layout shift causes. Actionable output, not just scores.

10. Internal Linking Strategist Plans your internal link architecture. Covers PageRank distribution, orphan page fixes, anchor text strategy, and hub-and-spoke content structure.

11. Local SEO Playbook Generator Complete local SEO strategy for any business. Google Business Profile optimization, citation targets, review management templates, NAP consistency audit, and geo-targeted content recommendations.

12. Schema Tag Generator Generates ready-to-paste JSON-LD structured data for any page type: Article, FAQ, Product, LocalBusiness, HowTo, Event, and more. Zero coding required.

⚡ 3 Ways to Trigger Any Skill

Method 1 — Slash Command

Type / in Claude followed by the skill name.

Examples:

• /technical-audit — runs the Technical SEO Auditor
• /keyword-cluster — runs Keyword Clustering
• /topical-authority — runs Topical Authority Planner

The skill activates and asks you for the required inputs.

Method 2 — Natural Language

Just tell Claude what you want in plain language. Once the plugin is installed, Claude picks the right skill automatically.

Examples:

• "Run keyword clustering for my site example.com, here are my keywords..."
• "Do a technical SEO audit of this website"
• "Generate a content brief for the keyword AI marketing tools"

Method 3 — Chained Workflow (Recommended)

Feed the output of one skill into the next to build a full SEO pipeline.

Example chain:

1. Run Keyword Clustering on your keyword list
2. Take the top cluster → run SEO Content Brief Generator on it
3. Take that brief → run AEO Answer Engine Optimizer on it

Each output becomes the input for the next step. This is how you go from a raw keyword list to a fully optimized, AI-ready content brief in one session.

💬 Quick Skill Reference Cheatsheet

❓ Common Questions

Do I need a paid Claude plan? Yes. Claude Cowork requires Claude Pro ($20/month) or Max. Claude Code also requires a paid plan. The plugin itself is free — you just need active Claude access.

Does this work with Claude.ai (web version)? The skills are designed for Claude Cowork and Claude Code. Some skills can be triggered in the web version via natural language if you paste the skill content manually, but the cleanest experience is through the plugin.

Can I use multiple skills in one session? Yes — this is Method 3 from above. Claude remembers context within a session, so you can chain skills back-to-back without re-explaining your site or niche each time.

The plugin isn't triggering automatically. What do I do? Make sure the plugin is listed as "active" in your plugins panel. If it shows as installed but not active, toggle it on. Then start a new session.

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