Author
Rananjay Raj
After 15 years in enterprise marketing at Fortune 500 brands, Rananjay founded BuildWire AI to help marketing and growth teams automate campaigns and workflows using custom AI agents.
Claude Code
Claude Haiku 5.5 for Marketing Agents: Cut Claude Code Costs by Routing Subagents
Claude Code subagents normally inherit the parent model when no override is set. Pin narrow marketing jobs to Claude Haiku 5.5, keep prompts below the 100,000-token price step, and compare cost per accepted output.
claude skills
How to Vet Claude Skills From a Marketplace: The 30-Minute GTM Intake Test
Clay's Skills Marketplace puts GTM plays one install away. Before one touches your account list, run a 30-minute intake test: read the files, map the credit meters, fill the judgment slots, and test on five known accounts.
ai agents
Claude Marketing Skills With Live Data: Connect MCP to Google Ads, Search Console and GA4
Connect read-only MCP for Google Ads, Search Console and GA4 to your Claude marketing Skills, check one number by hand, and keep a person on every change.
ai agents
How to Set Up the Claude Marketing Plugin for B2B Marketing
Six steps to add your ICP, approved brand files, connector permissions, and a repeatable brief to Anthropic’s marketing plugin.
ai agents
Negative ICP for AI SDR Agents: Write the No List Before Lead Scoring
A four-step workflow for building evidence-based exclusions, checking eligibility before scoring, and routing uncertain accounts to human review.
GA4
How to Track AI Traffic in GA4 in 20 Minutes
Check GA4’s built-in AI Assistant channel, find identifiable visits outside it, and build a source-based channel for historical reporting.
ai agents
Brand DNA for AI Marketing Agents: Extract, Lock, Inject
A brand PDF cannot steer ten AI agents. Here is the four-step loop we use: extract Brand DNA, approve it, load it into drafting tools, and check each draft.
SEO
How to Stop AI Content Speed From Creating Keyword Cannibalization
Fast AI publishing makes it easy to ship pages that compete with each other. Here is a five-step check before each new brief to keep one clear page per search intent.
AI marketing
JEV for Marketing Ops: Score and Choose First, Write Second
A practical guide to using TypeSafe's JEV as a low-cost decision layer before drafting, spending, routing leads, or publishing.