🎯 Paid Advertising Agent: Complete Skill Library

15 Claude Skills that audit, optimize & scale your paid ad campaigns across Google, Meta, and LinkedIn.

Overview

The Paid Advertising Agent is a collection of interconnected Claude Skills designed to automate every aspect of campaign management. Each skill handles a specific task in the paid advertising workflow.

Good news is, Skills have now become an open standard and is supported and these files can be used in other platforms such as ChatGPT, Gemini etc.

Time Investment: 5 hours/week (vs. 20+ hours manual)

Cost: Claude Pro ($20/month) — all skills are free

Tested on: $500K+ in ad spend across 8 client accounts

📊 Results Summary

Metric	Before	After
Weekly time on ads	15-20 hours	5 hours
Average CPA change	—	-28%
Wasted spend identified	—	$18K/month
Asset quality (PMax)	62	89

Check My Detailed Guide on Claude Skills for Marketing

🎯 Claude Skills for Marketing- Complete Guide

🔍 Google Ads Suite

1. Performance Max Auditor

What it does: Grades your PMax assets (images, videos, headlines) and identifies what needs fixing.

Key features:

Asset quality scoring
Specific improvement recommendations
Before/after comparison tracking

Use cases:

Weekly PMax health check
Pre-launch campaign validation
Identifying underperforming asset groups
Quarterly performance reviews

Example prompts:

"Audit my Performance Max campaign. Here's my asset performance data: [paste CSV/data]"

"Grade my PMax assets and tell me which headlines and images are dragging down performance"

"I'm seeing declining ROAS on my PMax campaign. Analyze these assets and identify what to replace"

"Compare my current PMax asset scores to last month and recommend improvements"

2. Google Ads Copy Generator

What it does: Creates compliant Google Ads copy with headlines, descriptions, and extensions.

Key features:

Character optimization
Policy compliance checks
Extension suggestions (sitelinks, callouts, snippets)

Use cases:

A/B test headline generation
New campaign copy creation
Refreshing stale ad copy
Extension optimization

Example prompts:

"Generate 15 Google Ads headlines and 4 descriptions for my SaaS product [product details]. Include RSA best practices."

"Create compliant Google Ads copy for a legal services firm. Check for policy violations."

"I need sitelink, callout, and structured snippet extensions for my e-commerce store selling [products]"

"Write A/B test variations for this underperforming headline: [current headline]. Target audience: [audience]"

3. Search Terms Analyzer

What it does: Analyzes search term reports to surface winners, losers, and patterns.

Key features:

High-intent winner identification
Wasted spend flagging
Match type recommendations
Search intent mapping

Use cases:

Weekly optimization review
Identifying new keyword opportunities
Finding wasted spend patterns
Match type refinement

Example prompts:

"Analyze this search terms report and identify my top 10 winners and bottom 10 losers: [paste data]"

"Find patterns in my wasted spend. Here's my search terms data from the last 30 days"

"Which search terms should I add as exact match vs. phrase match based on this performance data?"

"Map the search intent for my converting terms and suggest new keyword themes to test"

4. Negative Keyword Miner

What it does: Automatically extracts negative keywords from search term data using pattern recognition.

Key features:

Cost waste identification
Pattern-based suggestions
Match type recommendations
Organized negative lists

Use cases:

Cutting 20-30% wasted budget
Building negative keyword lists for new campaigns
Identifying branded vs. non-branded waste
Competitor term blocking

Example prompts:

"Extract negative keywords from this search terms report. Focus on terms with high spend and zero conversions: [paste data]"

"Build a negative keyword list for my B2B software campaign. Here's my search terms data"

"Identify patterns in irrelevant queries and suggest negative keywords with match types"

"I'm wasting budget on competitor searches. Find all competitor-related terms to add as negatives"

5. Ad Performance Diagnostic

What it does: Full end-to-end campaign analysis with Quality Score factors and optimization recommendations.

Key features:

Quality Score analysis
Bid optimization suggestions
Budget reallocation recommendations
Performance benchmarking

Use cases:

Monthly campaign audit
Diagnosing sudden performance drops
Budget reallocation decisions
Quality Score improvement

Example prompts:

"Run a full diagnostic on my Google Ads account. Here's my campaign performance data: [paste data]"

"My CPA jumped 40% this month. Diagnose what's wrong and recommend fixes"

"Analyze Quality Score factors across my campaigns and prioritize improvements"

"I have $10K/month budget. Based on this performance data, how should I reallocate across campaigns?"

📱 Meta Ads Suite

6. Meta Ads Andromeda Auditor

What it does: Audits Meta Ads campaigns using Andromeda delivery system insights to assess signal quality, creative diversity, and campaign structure.

Key features:

Advantage+ setup validation
Signal quality assessment
Creative diversity analysis
Learning stability checks
Structural optimizations

Use cases:

Before every Advantage+ launch
Troubleshooting declining ROAS
Diagnosing learning phase issues
Campaign structure optimization

Example prompts:

"Audit my Advantage+ Shopping campaign setup before I launch. Here's my configuration: [details]"

"My Meta campaigns are stuck in learning limited. Analyze my setup and tell me why"

"Assess the signal quality of my conversion events and recommend improvements"

"Review my campaign structure for Andromeda optimization. Am I consolidating correctly?"

7. Meta Ads Audience Builder

What it does: Designs and optimizes Meta Ads audiences for maximum signal quality and delivery efficiency.

Key features:

Prospecting segment building
Lookalike audience strategies
Retargeting segment design
Overlap management
Funnel alignment

Use cases:

Campaign planning and audience expansion
Reducing audience overlap
Building retargeting funnels
Lookalike audience optimization

Example prompts:

"Build prospecting, retargeting, and lookalike audiences for my DTC brand. ICP: [customer profile]"

"I have overlap issues between my ad sets. Analyze these audiences and recommend exclusions"

"Create a full-funnel audience strategy for a $5K/month Meta budget. Product: [details]"

"Design lookalike audiences based on my customer list. Here's my best customer profile: [data]"

8. Meta Ads Creative Brief Generator

What it does: Generates creative briefs for designers based on campaign objectives.

Key features:

Audience insights integration
Format specifications
Objective alignment
Creative guidelines
Example references

Use cases:

Briefing design team for new campaigns
UGC creator briefs
Seasonal campaign planning
Creative refresh cycles

Example prompts:

"Create a creative brief for my designer. Campaign objective: conversions. Target audience: [details]. Budget: $3K"

"Generate a UGC creator brief for my skincare product launch. Include talking points and format specs"

"I need 5 static image concepts and 3 video concepts for my Black Friday campaign. Create the brief"

"Build a creative brief that aligns with my winning ad patterns. Here's my top performer data: [details]"

9. Meta Ads Creative Analyzer

What it does: Scores Meta (Facebook/Instagram) ad creatives on performance and creative signals, breaks down what's working in the hook, visual, copy, and CTA, and flags fatigue before it tanks your ROAS.

Key features:

Tier-based scoring (Winner, Performer, Underperformer, Loser) against platform benchmarks by placement
Element-by-element breakdown of hook, visual, copy, and CTA
Format-specific analysis for single image, carousel, video, collection, and Reels/Stories
Fatigue detection with severity levels and refresh timing recommendations
Competitor creative pattern analysis and differentiation gaps

Use cases:

Weekly creative performance review
Diagnosing why a previously winning ad is declining
Deciding which ads to scale and which to retire
Building a testing roadmap from existing performance data
Benchmarking your creative against competitor ads

Example prompts:

"Score these 5 Meta ad creatives and tell me which ones to scale: [paste data]"

"My top ad's CTR dropped 30% this week. Is it fatigued, and what should I test next?"

"Break down why this carousel ad outperforms my single image ads: [paste data/assets]"

"Analyze my competitor's Reels ads and tell me what creative patterns I should test"

💼 LinkedIn Ads Suite

10. LinkedIn Ads Audience Builder

What it does: Designs LinkedIn Ads audiences for high-intent B2B targeting based on ideal customer profiles.

Key features:

Job title/function targeting
Company size/industry filters
Seniority level mapping
Account-based segmentation
Exclusion management

Use cases:

B2B audience planning
ABM strategy alignment
Reducing wastage on non-ICP
Competitor employee targeting

Example prompts:

"Build LinkedIn audiences for my B2B SaaS targeting marketing leaders at mid-market companies. ICP: [details]"

"Create an ABM audience for these 50 target accounts. Include job titles and seniority levels"

"I'm wasting spend on junior roles. Design audiences with proper seniority exclusions"

"Build a competitor conquest audience targeting employees at [competitor companies]"

11. LinkedIn Ads Copy Generator

What it does: Generates LinkedIn-specific ad copy optimized for B2B tone and platform best practices.

Key features:

B2B messaging optimization
Professional tone calibration
Creative brief generation
Character limit compliance

Use cases:

LinkedIn campaign creation
Thought leadership promotion
Lead gen form ads
Event/webinar promotion

Example prompts:

"Write LinkedIn ad copy for my B2B lead gen campaign. Offer: free demo. Target: CFOs at enterprise companies"

"Create sponsored content copy promoting our new whitepaper on [topic]. Professional tone"

"Generate LinkedIn ad variations for our webinar. Include headline, intro text, and CTA options"

"Write LinkedIn InMail copy for our ABM campaign targeting [job titles] at [company type]"

12. LinkedIn Ads Creative Analyzer

What it does: Scores LinkedIn ad creatives using B2B-specific signals such as persona fit, funnel stage, and lead quality, explains why a hook or headline resonates (or doesn't), and gives recommendations to improve CTR and lead quality.

Key features:

LinkedIn-specific benchmarks by ad format (Sponsored Content, Text Ads, Message Ads, Conversation Ads)
Persona and funnel stage alignment scoring
Hook, headline, and value proposition analysis built for B2B tone
Lead quality benchmarking (form fill rate, MQL rate, lead-to-opportunity)
Fatigue and message misalignment flags

Use cases:

Weekly LinkedIn ad performance review
Diagnosing low lead quality despite a healthy CTR
Checking persona-message fit before launch
Comparing Sponsored Content vs. Message Ads performance
Building a creative refresh plan for ABM campaigns

Example prompts:

"Score this LinkedIn Sponsored Content ad against my persona of VP of Marketing at mid-market SaaS companies"

"My InMail open rate is good but MQL rate is low. Diagnose what's wrong with my Message Ads copy"

"Compare these 3 LinkedIn headline variations and tell me which will perform best with CFOs"

"Analyze my last 10 LinkedIn ads and flag any that are creatively fatigued"

📋 Strategic Planning Suite

13. Media Planner

What it does: Creates comprehensive media plans with budget allocation, channel distribution, and KPI forecasts.

Key features:

Budget allocation by channel
CTR/CPC/CPL/CPA/ROAS forecasting
Persona development
Keyword recommendations
Quarterly breakdowns

Output: Excel file with detailed channel metrics

Use cases:

Quarterly campaign planning
Budget optimization across channels
Client proposal development
Annual media strategy

Example prompts:

"Create a media plan for $50K/quarter budget across Google, Meta, and LinkedIn. Goal: B2B lead gen. Target CPA: $150"

"Build a channel allocation strategy for my e-commerce brand. Budget: $20K/month. Target ROAS: 4x"

"Develop a media plan with KPI forecasts for a SaaS product launch. Include quarterly breakdowns"

"I need a client proposal with media plan, personas, and projected results. Budget: $100K/year"

14. Creative Testing Framework

What it does: Designs creative A/B test matrices with hypothesis, metrics, and statistical rigor.

Key features:

Test matrix design
Hypothesis framework
Variable isolation (single vs. multivariate)
Success criteria definition
Sample size calculation

Use cases:

Planning creative tests for ads
Landing page optimization
Email subject line testing
Systematic creative iteration

Example prompts:

"Design an A/B test matrix for my Meta ad creatives. I want to test hooks, visuals, and CTAs"

"Create a hypothesis framework for testing these 4 landing page variations. Primary metric: conversion rate"

"Build a creative testing plan with sample sizes and statistical significance thresholds. Budget: $5K for testing"

"I need a multivariate test design for my Google Ads headlines. 3 value props x 2 CTAs x 2 tones"

15. Creative Testing Insights Reporter

What it does: Translates creative A/B test data from ad platforms into actionable design principles and strategic recommendations.

Key features:

Pattern identification
Performance driver analysis
Statistical validation
Visual design guidelines
Creative brief development

Use cases:

Analyzing test results
Creating design guidelines from data
Building creative playbooks
Informing future creative strategy

Example prompts:

"Analyze these A/B test results and extract design principles. Here's my performance data: [paste data]"

"What patterns drove conversions in my winning ads? Create design guidelines from this test data"

"Build a creative playbook based on 6 months of testing data. Include do's and don'ts"

"Translate these test insights into a creative brief for my next campaign iteration"

🔄 How They Work Together

Example Weekly Workflow

Monday Morning:

Run Performance Max Auditor → identify low-quality assets
Feed results to Google Ads Copy Generator → generate new variations
Launch A/B tests

Tuesday:

Run Search Terms Analyzer → find optimization opportunities
Feed to Negative Keyword Miner → get match type recommendations
Implement immediately

Wednesday:

Run Meta Ads Andromeda Auditor → check campaign health
Use Creative Testing Insights Reporter → identify winning patterns
Brief designer with Meta Ads Creative Brief Generator

Thursday:

Run Ad Performance Diagnostic across all platforms
Get budget reallocation recommendations
Pause/optimize underperformers

Friday:

Weekly review of all skill outputs
Prioritize top 3 optimizations
Use Media Planner for next week’s allocation

🚀 Getting Started

Prerequisites

Claude Pro account ($20/month)
Ad platform access (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
Basic understanding of paid advertising metrics

Installation

Download skill files (.skill)
Import to Claude Projects
Follow README in each skill for specific setup

Best Practices

Run audits weekly (Monday mornings)
Document changes in a tracking sheet
Compare month-over-month performance
Use skills in sequence for maximum impact

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