Topic
claude skills
claude skills
Too Many Claude Skills Installed? Make Sure the Right One Still Runs
Claude Code drops Skill descriptions once the listing passes 1% of the context window. We installed all five BuildWire packs, measured the cut, and wrote the five-step shelf that keeps the right Skill firing.
claude skills
Stop Mixing Up Claude Skills, MCP, and Plugins: Pick the Layer That Fixes the Job
A Skill teaches Claude your marketing method, an MCP connector opens the live account, and a plugin ships both to a team. Here is how to pick the right layer for a CPA spike.
claude skills
How to Vet Claude Skills From a Marketplace: The 30-Minute GTM Intake Test
Clay's Skills Marketplace puts GTM plays one install away. Before one touches your account list, run a 30-minute intake test: read the files, map the credit meters, fill the judgment slots, and test on five known accounts.
ai agents
Negative ICP for AI SDR Agents: Write the No List Before Lead Scoring
A four-step workflow for building evidence-based exclusions, checking eligibility before scoring, and routing uncertain accounts to human review.
n8n
n8n vs Claude Code vs Claude Skills: What to Use for Marketing Ops
The choice depends on the job: same method every week points to a Skill, multi-tool loop with judgment points to Code, and reliable event-driven plumbing points to n8n. All three support approval gates before anything touches a live system.
AI marketing
Claude Got Marketing Write Access. Keep the Measurement Desk on READ / PROPOSE.
When Claude connectors can touch ads, CRM, and CMS, run a weekly measurement desk: anomaly flags, dashboard narrative, GTM event specs — READ or PROPOSE, then stop for approval.
Claude
Claude Chat vs Cowork vs Code: The Complete Setup Guide
Anthropic ships three different Claude products. Most people only use one of them, and it is usually the wrong one for the job. Here is what each does, how to decide in about five seconds, and the context files we actually run at BuildWire AI.
competitive intelligence
6 Competitive Intelligence Tools for Marketers: A Weekly Research Stack That Replaces the Board-Meeting Sprint
Most marketing teams run competitive research 2-4 times a year. Here's a 6-skill AI stack that runs it weekly - ads, personas, trends, pricing, validation, and more.
Google Ads
How to Connect Claude to Google Ads and Run a Full Account Audit in One Command
Connect Claude to Google Ads using the official MCP server, then run one Claude Skill for a full audit: performance diagnostic, search terms, negative keywords, ad copy, and Performance Max wastage. No CSV exports.